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In March 2015, Tinder announced the public release of its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.

The main companion site for Tinder has been Facebook, as Tinder users connect their Facebook profile to their Tinder accounts for verification and profile details.Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.Basic information is gathered and the users' social graph is analyzed.Candidates who are most likely to be compatible based on geographical location, number of mutual friends, and common interests are then streamed into a list of matches.

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