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A content analysis of the top 100 box-office hits between 19 revealed that tobacco use was depicted in three-quarters of G-, PG-, and PG-13–rated movies and in 90% of R-rated movies.Although the most recent content analysis of top-grossing movies between 19 showed that tobacco use peaked in 2003 and has since declined, in 2009, more than half of PG-13 movies still contained tobacco use.almost half of what the National Institutes of Health spends each year to study all aspects of health (gov/about/budget.htm).The tobacco industry (often referred to as “Big Tobacco”) has engaged in a systematic campaign to attract underage smokers for decades and then lied to Congress about it.
Teen-oriented magazines contain 48% more advertising for beer, 20% more advertising for hard liquor, and 92% more advertising for sweet alcoholic drinks than do magazines aimed at adults of legal drinking age.
Given the demographics of smoking (1200 deaths per day, half of which are of middle-aged adults; 50% of smokers begin by 13 years of age, and 90% of smokers begin by 19 years of age), the industry must recruit young people as smokers.
Smokers are depicted as young, independent, rebellious, healthy, and adventurous.
Box-office movies and their subsequent video and pay-per-view distribution have become a major route of exposure to tobacco use.
Although the most recent analyses show that smoking has decreased in popular movies, the occurrence remains high.